Covid-19 across Cultures


  • Fons Trompenaars Trompenaars Hampden-Turner Consulting, Vrije Universiteit Amsterdam, Netherlands



dilemmas; culture; cultural dimensions; Covid- 19; pandemic


This research article is aimed at describing how individuals in certain  nationalities behaviorally cope with Covid-19 in 2021. In this article we are trying to show that the dilemmas caused by Covid- 19 are shared amongst all but that the reconciliation approaches are culturally defined. The key trend discovered is that reconciliation, rather than choosing between two desired states, leads to more sustainable results in fighting this virus. Through our data gathered in 23 nations, we give evidence to the fact that reconciliation is accompanied by lower death rates. Moreover, Asians seem to be better at doing so, which is reflected in their mortality rate. Russia is not doing so well according to their own participants.

We argue that cross-cultural awareness and learning have been key to handling of the Covid-19 crisis well. Countries who refused to do so, are harming their citizens. One of the challenges of this pandemic has been that we hardly seem to learn from alternative approaches abroad, and on top of that there is a lack of effective leadership..

Our  research methodology was based on asking one’s individual perception on how the society in which they live copes with specific issues; ranging from compliance to flexibility, from individual accountability to group solidarity, etc. The nomothetic questions were formulated in order to investigate opposing approaches to certain dilemmas. The results are statistically significant and give interesting insights for dealing more effectively with future pandemics.