Communication Ethics in Local Public Administration in the Age of Facebook

Abstract

The article aims to discuss communication and public relations in local public administration in the context of widespread use of new information channels. In the face of this challenge, established communication models in public relations can take on new faces and serve different interests. Becoming an official communication channel in many local administrations, Facebook brings with it a number of advantages, but also disadvantages. In the context of diversifying public communication channels within local administration, it is increasingly necessary to outline a code of communication ethics that explicitly and principled regulates communication with citizens in public institutions. In this regard, we have identified a sum of principles and values that could underpin a code of ethics in the field.

Keywords: public administration, communication, public relations, ethics of communication, professional ethics